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... and the best news is that BOTH of these books are now completely FREE for a select number of Brisbane home owners!
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Just in case you didn't know ... over the 24 month period between June 2017 & June 2019 no other agent in the Greater Brisbane area (where there were more than 2700 agents!) sold more properties at a faster rate than Anne-Maree Russell of Cape Cod Residential.
This books explain how our clients have achieved consistently fast results (and higher prices), year in, year out, and how you can too.
These books will show you:
The 'no fail' 3 step process you can immediately use to price position your home...even if there are no other homes similar to it
Our unique price benchmarking worksheet and price ranking tool - we use this every week to determine exactly how one home truly compares to another
The most obvious reason why no agent can honestly answer the question "what do you think you could sell my home for?"
The key reason your pre-listing price assumption often changes the moment your campaign goes 'live'
The single most important negotiation concept that produces above-market results in almost every type of home
How and why buyers are prepared to pay more money for a property even though they all have the same sales data that every agent and every seller has
Are reproducible, high-performance real estate sales results really possible, or do 'consistently great' sales results merely belong to an exclusive band of real estate agents with uniquely magnetic personalities and a clever turn-of-phrase?
Is any real estate sales methodology really any better than any other in terms of consistent market out-performance?
The truth is, that in an era of empty words, technology gimmicks and high cost advertising campaigns, reliable real estate sales advice is extremely hard to find.
With the new reality of every buyer, every seller and every real estate agent having the historical real estate sales data, how and why do buyers pay more than what the 'numbers' suggest?
These ground-breaking, tell-it-like-it-is, books, written by the Australian pioneers of the 'all-inclusive', Staging, Styling and Selling real estate sales model, are books designed to validate that there is a better, far more consistent way, to out-perform the market.
These books are a real and practical expose' of the most reliable way to find and secure a buyer willing to pay more for your home than what the bulk of the market would argue your home is truly worth.
The principles, concepts and strategies outlined in Negotiation Truths (and its counterpart Price Truths) quite simply...work!
They are not theoretical statements. They are also not the usual real estate agent's opinion or a quagmire of subjective, self- serving biased positions.
There are so many books, often much longer in pages than these two books, that are filled with impractical, low yield waffle, from authors (famous and otherwise) that lack any true substance and leave the reader still wondering if the written material can genuinely improve the reader's position.
However, these books are a little different. These books are not about offering home sellers the holy grail of sales methodologies or offering a methodology guaranteed to sell every home at a record price in a record period of time.
These books are about reliability. They are about consistency. They are about minimizing risk. They are about control.
The level of reproducible results outlined in these two books has been uniquely documented, and fully detailed, over a period of more than 5 years, in a 'flat' capital city market place.
The testing and validation of the results have been curated over almost every type of home (large and small, new and old, apartment and stand alone house, contemporary and traditional) in more than 60 different locations and suburbs within Greater Brisbane, Australia.
The results have also not been biased by the traditional 'local agent, local area' agency approach where strong sales results are more often a function of the growth of a suburb than the merits of the agent's process.
As the Australian ambassadors of seller-focussed real estate 'value-innovation', and the only Australian real estate agency to win not 1 but 4 consecutive Housing Industry of Australia (HIA) Property Styling awards (2016, 2017, 2018 and 2019), Cape Cod Residential offers a serious antidote to the 'sales-volume at any cost' approach that currently dominates the global real estate industry.
These books are a genuine 'must-read' for any homeowner interested in reducing the inherent risks involved in selling their home.
New Farm Seller
Gordon Park Seller
Ed and Marg